About

Hi, I’m Lindsey Hogue, the inventor of Sweaterly®.

I spent over a decade working in corporate, and during that time I ruined more blouses than I care to admit with makeup stains. It always seemed to happen at the worst moment, right before walking out the door. No matter how careful I was, makeup ended up on the neckline of my clothes.

In 2019, my husband and I made a big move from Texas to Montana. I traded my corporate blouses for sweaters, thinking the problem might finally go away. It didn’t. In fact, makeup stains were even harder to remove from sweater fabrics without damaging the delicate fibers. That’s when it became clear this wasn’t about the type of clothing I wore, it was about the lack of a real solution.

Over the years, I tried all the usual workarounds. Napkins, scarves, layering tricks, anything I could think of. Nothing worked because nothing stayed in place, and most options interfered with makeup or made getting dressed more frustrating.

There simply wasn’t a product available on the market to solve this problem.

So I created one.

Throughout 2019, I tested dozens of early concepts, which eventually became more than 100 different prototypes. I experimented with shapes, materials, thicknesses, attachment methods, and neckline styles, refining the design based on what actually worked.

My goal was to create something I would genuinely use every day, something that stayed in place, protected clothing, and didn’t compromise makeup.

After extensive testing and refinement, Sweaterly entered the utility patent application process in late 2019, with the application formally filed in early February 2020. In October 2024, Sweaterly was granted a design patent, protecting the final design.

The result is Sweaterly: a washable, durable, reusable garment protector that stays in place while you get dressed. It’s designed to be safe on all fabric types, work across a wide range of neckline shapes and sizes, and be effective on everything from delicate blouses to thick sweaters.

Sweaterly acts as a barrier to protect both your clothing and your makeup, so you don’t have to worry about stains undoing all the effort you put into getting ready.

We all spend so much time getting ready, yet it only takes a second to ruin an outfit with a makeup stain. Those stains are costly to remove and can permanently change the look and feel of clothing over time. Sweaterly was created to prevent that moment altogether, helping protect the clothes you love and extend their life.